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// FFL Coaching

Build a Profitable Used Gun Program at Your FFL

Used firearms are one of the highest-margin products an FFL can carry, but the category most dealers handle least confidently. Taking in trade-ins, buying from walk-in sellers, and valuing unique firearms all depend on a repeatable process. Stores with a proven process turn the category into a dependable profit center instead of a guessing game.

TacticalPay has partnered with Aaron Sybesma and the team at Lakeshore Guns & Tackle to teach that proven process to FFL dealers nationwide.

Request a consultation
Lakeshore Guns & Tackle
// What the coaching covers

Skills Your Team Can Run On Its Own.

The goal is a process your store runs without the owner on the floor — pricing a firearm accurately, making an offer that’s accepted without negotiation, and moving inventory through GunBroker rather than waiting on local demand.

Value used firearms
Use GunBroker completed-sale data and market comparables to establish a defensible number in minutes.
Buy fairly, without haggling
Make an offer that is fair to the seller and profitable for you, presented so it is accepted on the spot.
Profitably sell on GunBroker
Price, list, photograph, and ship used inventory to reach buyers nationwide and maximize your return.
Train your staff
Build a repeatable process your team can execute so buying continues when the owner is not on the floor.
Drawn from a real gun store

Built on how Lakeshore actually operates

Aaron Sybesma founded Lakeshore Guns & Tackle in Holland, Michigan in 2007 and grew it into one of the largest independent firearms dealers in the state, anchored by a used gun operation that buys throughout West Michigan and sells across the country on GunBroker. The coaching is drawn directly from how his store runs — not theory.

  • A used gun operation that buys all week
  • Sells nationwide on GunBroker
  • One of Michigan's largest independent FFLs
Lakeshore Guns & Tackle
Used firearms at the counter
Two to three times the margin

Turn used inventory into a profit center

Used firearms are one of the highest-margin products an FFL can carry, but the category most dealers handle least confidently. Done well, used inventory typically returns two to three times the margin of new. Every engagement is scoped to your store — a single-owner shop taking its first trade-ins and an established retailer standardizing across a sales staff have different needs, and the coaching is built around yours.

  • Scoped to your store and stage
  • A process your team can run on its own
  • Trade-ins, walk-in buys, and unique firearms
// Ready when you are

Bring a Proven Used Gun Process to Your Store.

Whether you’re considering a used gun program or already run one and want it to perform better, the first step is a short exploratory call.

Request a consultation
// Request a consultation

Start With a Short Call.

Complete the form and we’ll follow up to learn about your operation and prepare a proposal.

What happens next
  • We follow up to learn about your store
  • A short exploratory call with Aaron
  • A proposal scoped to your operation

Coaching is delivered by the team at Lakeshore Guns & Tackle. TacticalPay is a partner and will connect you directly with Aaron. Processing with TacticalPay is not required.