About This Episode
In today’s episode of Tactical Business, host Wade Skalsky sits down with David Dorsey from D’Boss Firearms. David shares his journey of navigating FFL licensing, dealing with the ATF, and growing a YouTube channel to 100K+ subscribers. He discusses the challenges of fingerprinting, audits, and firearm sales, along with the impact of social media restrictions. Plus, insights on gunsmithing, Cerakoting, and auctions. Learn how YouTube became his best marketing tool, driving foot traffic and business success. Don’t miss this insider look!
Insights In This Episode
- Foot traffic is higher for firearm transfers than direct sales.
- Gunsmithing is limited by zoning laws without a manufacturing FFL.
- Cerakoting remains a strong revenue stream for firearm businesses.
- The firearms market experiences fluctuating demand, with current trends showing more foot traffic for firearm transfers rather than direct purchases.
Today’s Guest
David Dorsey | D’Boss Firearms
D’Boss Firearms is a locally owned firearms and sporting goods store in Oshkosh, WI, offering top brands in firearms, accessories, and gear. As a Certified CERAKOTE Applicator, we provide high-quality firearm coatings for superior protection. We also host monthly auctions and offer bench-top gunsmithing services. Committed to excellent customer service, we proudly support local manufacturers. Visit us today and let us help with all your firearm needs!
Featured on the Show
About Tactical Business
Tactical Business is the weekly business show for the firearms industry. The podcast features in-depth interviews with the entrepreneurs, professionals and technologists who are enabling the next generation of firearms businesses to innovate and grow.
Episode Transcript
Wade: Welcome to the Tactical Business Show. I’m your host, Virginia Beach based firearms entrepreneur and copywriter Wade Skalsky. Each episode will be exploring what it takes to thrive as a business owner in the firearms industry, we’ll speak with successful firearms industry entrepreneurs about their experiences building their companies, leaders and legislators who are shaping the industry, and tech executives whose innovations will reshape the future of the firearms industry. Let’s get after it.
Wade: Welcome to the Tactical Business Podcast. I’m your host, Wade Skalsky, and today I’m speaking with David Dorsey from D’Boss Firearms. David, how are you doing today, sir?
David: Good. How are you?
Wade: I’m good. I’m good. Man. We were just talking about the fun social media landscape for gun ownership and gun businesses, but I’m sure we’ll talk about that a little bit today. I’m excited to talk about that with you. But before we get there, run me through a little bit how you got to where you are now.
David: Sure. So as you can tell, you’re seeing me in my showroom here. Believe it or not, I’m inside my furniture store. I own a furniture store, so if I were to turn the camera around, you would see furniture all around you. Back in 2018, I like to say I woke up one day and I got bored of furniture, and I decided to make a business out of one of my hobbies. I am pretty proud that I was able to create this almost out of nothing. According to the IRS, that’s not a thing. But I really didn’t come into this with debt. I didn’t take out a big loan or anything from a financial institution or myself, and I just wanted to start and grow it slowly to see what it could turn into. And at the end of 2018, we had a government shutdown, so we had to wait quite a bit for our FFL to get approved. Being new to that process, we didn’t want to rock the boat, so we weren’t calling and inquiring to get that process moved along. So we just waited patiently. So I officially opened my doors here June of 2019, which was probably just about the best time to start a firearms business, because the following March, Covid hit and being in business for many, many years, I had never seen that every single item you got in sold an unbelievable wild.
David: Time will never probably see that again in my lifetime, but 2020. Really, really pushed us into what we are today, even though we still aren’t that big of a shop. But it really helped push us along. And again, my biggest thing is not having any debt. So I’m proud to say that and live that. During the height of the pandemic, we found out pretty quick that marketing as a gun store is almost near impossible. So we found a lot of success. We started out on Facebook, we did live videos, so we did live unboxings. Everybody loves unboxing videos and I was really surprised Facebook let us do it. So every time we got shipments in and back in 2020, we were getting gigantic shipments in this desk behind me here would just be filled like a pyramid, and we would just start rolling the camera. Oh, just open each box. So a lot of the times we forgot what we ordered. So we were finding out with everybody. As we were opening the boxes, it got to the point that we would make an announcement that we were going live and customers would race down here, stand on the other side of the counter here, and as we’re opening boxes, they would be waving cash at us and going, I want that.
Wade: That sounds like a business person’s dream. It’s not even an auction. It’s just like, okay, here’s what we have. And people are like, yes, yes. Well that’s amazing. What a great story. You have something in there that I really want to talk about that I’ve noticed through interviewing a lot of successful business owners is the idea of geography right? Sometimes it’s the geography of the state, sometimes it’s the geography of your physical location. And then in terms of like where in a town and then for you, you’re utilizing an existing space from an existing business. So that has its own set of challenges. Walk me through that. What was the decision making process to do that? Once you decided to do it, you said, okay, I’m going to go forward with my hobby and make a store. When you look at your business, how did you make that decision and what would you do differently? What worked and what would you do differently if you were to go back in time?
David: I was pleasantly surprised at how well everything worked. I thought for sure, you know, when you’re dealing with a government and especially firearms and permits and all of that, basically creating the LLC was the most difficult part of the process. You probably know that that’s not very difficult. Well, I take that back. Probably the most difficult part was our fingerprints. Atf will not help you that you’re going to send you the packet to fill out the information that they need. And fingerprint cards. In our town, Oshkosh, Wisconsin, we have three law enforcement agencies, the regular PD for the college and the county sheriff’s office. We have all three of them. And then the ATF just says, well, you need to talk to your chief law enforcement officer. It was very hard to figure that out. We decided sheriff is probably higher up on that list. And we went out to the sheriff’s department and we said, hey, we need to get fingerprinted for our FFL. And the cop that helped us pulled the ink fingerprinting stuff out of a dusty box and wiped out. He was the only sheriff left in the department that knew how to do it. They have since moved on to digital fingerprints, and after they did it for us, they said no more. They’re not doing it again. If you’re getting your fingerprints with us, it’s because you’re going to jail. So. But we found out later from our ATF agent we could have just done that ourselves. We thought we needed a law enforcement officer to complete it and sign off on it. And that wasn’t the case. If it came out clear enough, we could have done it ourselves. So. But I was expecting along the line, like roadblocks with the city, you know, with the ATF. And realistically, it was a very streamlined process. It was a pretty easy process. Knowing what I know now, I wouldn’t be afraid if anybody is thinking about doing it, at least here it was not a hard process to complete.
Wade: Everyone always says that the FFL part of everything is easier than they thought it would be. That’s a common thing that I hear, right?
David: And even the interview with the ATF agent that came out, we got lucky. We we got the ATF agent that trains all the other agents. And so you got a guy that really knew what he was talking about, and he was really efficient and could look at our stuff and just cruise right through it. We thought they were going to be a little more stringent on some policies, and it’s not as bad as you think it is.
Wade: In the two way community, there’s a distrust of the government, which I understand, but good people do work within the government. I used to be a prosecutor a million years ago. I’ve seen both good people in law enforcement and bad people in law enforcement. And the key is if you get a good ATF agent and you work on a relationship with them, that can be a lifesaver for you, for your business.
David: Absolutely. And I can honestly say we have not had one bad interaction with the ATF. I did when we had our very first audit, which they try to audit you within the first year. And honestly, I wish they would have. I got my first audit in November of 2023. So we had already been in business for four years by the time they showed up. I did a funny YouTube short about it. I came in that morning excited to be at work, and I saw a car out in the parking lot. I was like, hey, somebody is here. They want to give us money, so let’s open up early, go hit the open sign, open it up, and then he comes in, flashes his badge, he goes, hey, I’m your local ATF agent. I’m here to conduct your audit. Oh, so that was a bit of a process. But honestly, even the audit itself was not that painful.
Wade: I would think you’d want it early so that they could catch you if you’re doing something wrong, right, or give you a suggestion. You don’t have to do this, or you have to do this or streamline it or whatever. I want to stay a little bit on the topic of in your furniture store, right? Firearms and furniture. They both start with F, they’re more complimentary. They don’t compete with each other. Is that something that you kind of thought in your head? Hey, this Actually, we could get some synergy between these two products. Do you see that? How does that work? Do they just come in the firearm side? Do they just come in the furniture side? Is there a mingling back and forth?
David: Yes. I was hoping there was going to be a little more crossover than what there is, and unfortunately there’s not. I kind of thought it would be, you know, husband, bring your wife in and let her shop for furniture and then husband shops for guns. The firearms side definitely brings more people through the door. I achieved higher foot traffic, which we’re always looking for. We always want to hire foot traffic, and there’s always a potential to capture customers for both sides of the businesses. Most of the gun guys that are coming in at least of late, because it seems like there’s a slump in the firearms industry right now as far as purchasing goes, we’re seeing a lot more deals being offered through distributors. A lot of price breaks, their sales And Palmetto is always crushing it. We’re finding a lot of our foot traffic is more on the transfer side of things than it is actual, like coming into shop, but also our YouTube channel brings in people every single day. We have fans that come in, so we have ways to get people through the door. Realistically, as far as trying to tie the two companies together, they’re pretty divided, pretty separate.
Wade: Let’s talk about YouTube. How did you decide to do that? Was that something organic, or was it something that you planned from an outsider’s perspective? I hear a lot of horror stories about YouTube demonetizing you and shutting you down, and it doesn’t sound like you’re experiencing that. It sounds like you’re having a lot of success with that. So run me through that a little bit. Right.
David: So back in, I’m going to try and get my dates right here. April of its either 2022 or 2023. It was a very short time I think. 2020 3rd April I decided we had already had a YouTube channel. I created One probably end of 2019. I created a channel we made a custom are for Twista. I’m not sure if you’re a rap enthusiast, but Twista, the rapper who holds the Guinness World Book record of the fastest rapping. Awesome guy. He’s a two way enthusiast. He’s a certified trainer through the uska and that’s how we met him was through. Uska is based out of West Bend, Wisconsin. Dustin, my gunsmith, was down there for training and we ran into him and we created a custom bar for him. So I created a five part mini series of building that rifle for him. And through that mini series we picked up, I can remember it very clearly, 847 subscribers. And then we just didn’t really have time to continue to make videos. So fast forward to April of 2023. I looked at YouTube. Youtube is great because it’s like cannibalistic if you don’t know how to YouTube YouTube it. So I did research for probably about 3 to 6 months. Got a game plan together on the formula I wanted to do to start pushing heavy into it. And so from April to the beginning of October, we picked up 100,000 subscribers. We’ve just continuously grown from there, and the videos that I create, and that’s probably separates us from a lot of the other YouTubers. The other YouTubers are guys that are doing that out of their living room, basement, garage, backyard, or local range. So they’re like at home, we’re a brick and mortar store.
David: And so what our claim to fame is, is customer interactions, because we’ve seen some real doozies in our time of customers that come in. People ask us all the time, where do you get the inspiration for your content? It’s we get here in the morning, unlock the doors and wait, and the content comes to us. We just did some customer reenactments, and about 90% of our videos are based on actual events. We love telling the background story, so when fans come in, they always go, hey, what was the story behind this video? And we can tell them so. So our journey has 100% been more about the shorts. On YouTube we are monetized. I get paid to advertise my own business now so I will no longer do radio ads, TV ads, flyers, billboards, none of that. I would rather take the money that I would spend on those things and go put it into my channel, and I will get a much bigger return. We found YouTube to be probably the most successful tool for us, and of course they’ve got community guidelines that you’ve got to follow, and they’re different than other platforms. The biggest hurdle for us, and we’re making a big push into live streaming. And so when you do a live stream with YouTube, nobody can handle a firearm. If somebody touches a firearm, even with it being on the wall behind us. If we take the camera up to it and we reach out and just touch. Touch the the gun as we’re filming. Doesn’t matter. They’ll shut it down and then you can’t upload for 24 hours.
Wade: Interesting.
David: So there’s rules to follow. But if you know how to navigate it and, you know, I feel like I’ve got more of a mind for marketing, being creative in the content that you’re going to create. And then also keep it in mind, like as you’re filming, editing, what’s appealing to a viewer because you really have less than 60s for attention. You’ve got to be fast with it. I have a background in video editing. I went to Madison Media Institute for a little bit, and I had planned on doing video editing. Working just turned out to be better, but that was back in 2005, and technology has greatly changed since 2005. So but I still had like the I would say I’d had the framework for knowing camera angles, audio and editing software. So those same principles still stand. And I think what makes our content a little more enjoyable is we don’t use fancy transitions. I’m not using text, I’m not using music. So a lot of times we’re I don’t want to say we’re tricking the viewer, but when the viewer lands on our videos, I think in their mind they might think this is somebody standing there filming with their phone and it’s a real event, like it’s really happening. I think that’s been very helpful to us.
Wade: It’s so important that people realize two things about what you just said. One is that production value. Sometimes you don’t have to have highly produced content to grow a channel, right? And then the idea that you’ll never run out of content if you just open your mind up a little bit, like my writing clients will have clients that we send emails for all the time, and there’s so much if you just sort of, you know, talking about real life and what’s happening, there’s so much content out there for you. So you’ve got the YouTube channel up and running. It’s going great. Do you feel like that presence is going to stay with YouTube, or are you going to expand to other social media channels. What is your strategy going forward for the next year on the social media side?
David: Well, Facebook and Instagram have already flat out told me they’re not going to promote my content on Facebook. On our main page, I had about 20,000 followers. And Facebook, I think when they were gearing up for TikTok shutting down, they went through and did a whole revamp of the system, and they found posts that we made over a year and a half ago. And of course they won’t tell you what it is, but they say, hey, we found this post a year and a half ago, we’re suspending your account. So right now we’re in Facebook jail on our main account. I have two other accounts that we had created a while back, but nowhere near 20,000 followers, and I was getting paid from Facebook. Also, not a lot, but it was nice. I vowed I would never give him another dime. So Facebook, I know there’s no room for growth. Instagram. Same thing when we post our content. And Instagram has a dashboard and it says, here’s why we don’t promote your content to non followers. It goes through and it shows my shorts, my reels, and it goes, these are why we don’t promote it.
David: Well this is the content that I make and every short and every reel is different. I do my best to never duplicate the same content, so I’m just going to stop what I’m doing to appease Instagram. So I’m kind of over that. Twitter. We just got on. It’s the wild West on there. Yeah, it’s amazing that you could actually post guns for sale and do web links and affiliate links. The only issue I see with Twitter off the top of my head immediately is it does a lot of work to create a following on there, just from the little bit of research that I saw and I just I’m running a furniture store. I’m running a gun store. I’m running a YouTube channel, our website. I’ve got a lot on my plate already, so it would be hard for me to just up and switch platforms. I think YouTube would have to really shut me down or rub me the wrong way for me to jump ship, so I think YouTube is going to be our platform.
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Wade: I’m very bullish on Twitter personally because Gun Twitter is a great community. I get writing clients from Twitter, from Gun Twitter, and I always tell people, just cross-post whatever you’re doing on your other platform, just cross-post it over there.
David: The reason I’m still on those other platforms is because of the YouTube algorithm. The YouTube algorithm, in my mind, is probably one of the clearest, even though it’s not clear YouTube is owned by Google and at the very basis of the algorithm. If you can complete a Google search to find your video, so meaning it pops up on other platforms, then it’s going to be more visible in the algorithm. Everything I create for YouTube gets pushed across those other platforms. I’m not doing anything different on them. What you see on YouTube is what you’re going to find on all those other platforms.
Wade: Yeah, I think that’s super, super smart. And I think some people just like you talked about, don’t be afraid of going for your FFL. Don’t be afraid of social media. You just have to know what the workarounds are. Like don’t touch the guns. Right. Stuff like that. All right. Let’s get more into what your shop does. I know, obviously, you sell guns. I want to talk a little bit about the Gunsmithing because I am. It’s one of my favorite topics besides geography. It’s it’s like CPAs, right? A lot of them are dying out. And so I think there’s a huge opportunity for Gunsmithing. Are you seeing a lot of demand for Gunsmithing in your shop? Walk me through your program. How you got there?
David: Yeah, so we have Dustin and if you look at our videos, Dustin is the mountain of a man, gigantic human being. He’s our gunsmith. He’s a certified. We have his diploma up on the wall there. Other area shops who claim they have a gunsmith really don’t. So we have a legitimate gunsmith. The restraints that we have is because, again, I’m inside my furniture store and I’m on Main Street in downtown Oshkosh. We are not zoned for manufacturing, so we do not have a manufacturing FFL. And because of that we’re limited in gunsmithing to benchtop gunsmithing. So if you need a barrel turned, you need an optic cut. We unfortunately can’t facilitate that here. We know other shops and we know other CNC machining places that we could get that done for you, but we’re a victim of where we’re located. And to try and work with this city, the bureaucracy of. It’s hard to tell from this shot right here, but my building is 12,000ft², and part of that we have a service garage. I could possibly try to go to the city and get that service garage rezone for manufacturing, but I’m not up for that headache, at least at this point. Gunsmithing that’s where we’re at. We do have a high demand for it. I would say daily Gunsmithing projects are coming in, and for the most part, for the problems that come our way, we’re able to facilitate them.
Wade: I’ve never heard anyone I’ve ever interviewed that has a gunsmith say, yeah, we have a problem with demand. If you can provide gunsmithing seriously, consider it because it will be a profitable you know, it has the potential to be very profitable for your business. And also then that geography thing is coming back. You have to be zoned for manufacturing.
David: Yeah, absolutely. So Gunsmithing is a big portion of our business. Sarah Coating is another big portion where we started out. I knew immediately we got in at the sweet time for Sarah Coating where we’re Cerakote certified. So I sent out our certified cerakote applicator. We sent him out to Oregon, where the Nic industries is to be trained and certified through them. We’re constantly coating firearms. The other biggest aspect of our shop is auctions. I’m in business, and I understand that when a customer wants to come in and sell a firearm, most of the time they’re expecting to get very close to what they paid for it. And unfortunately, you know, to that, I tell them like, hey, I can just go buy a brand new one for way less than what you’re asking. And then that’s new. So here’s what I would be able to offer, because I still have to pay my guys and pay for the light bill and all of that. So we, as a shop, understood right away that we’re not going to be able to offer people close to what they want. So we started an auction, and that way we control everything. We control start bids, reserve dollar amounts, and obviously we take a percentage of that. But then it’s hosted online and seen nationwide, not just local. So it’s a huge benefit to everybody. We constantly have people come in, ask us to buy it, and when we give them our price and then they say no, we tell them about the auction and then they go shop around and find out nobody else is even buying. They’re not even going to take it. They come back and then we consign it for the auction. So auction consignment is a big part of our business.
Wade: What goes into setting something like that up? So like if you were to say, okay, here are the three steps you have to take to get started, because I think that is a really good idea. The other reason too is you’ll have like an estate sale. So say husband dies. Wife has no idea what to do with it. She doesn’t even want to touch it, right? She just can just come in and say, here’s 20 guns, sell them for me or whatever. So walk me through the first three steps to do that.
David: Sure, absolutely. From the customer standpoint, all you’re going to do is bring them down to us. We catalog I have an auction sheet. It’s an agreement that we have on the backside of that agreement. We list everything they want to sell and we’re going to take possession of it. When it sells. We cut them a check and they’re done. It’s that simple. They don’t have to worry about shipping it. They don’t have to worry about background checks, because if the final bidder is local and comes to the shop to pick it up, they’re completing a background check here. If it has to get shipped out, it’s getting shipped out to another FFL where they’re completing a background check in their home state. There’s zero concern or worry on their end. So that’s it. From the consumer side of it. From our side, we avoided gunbroker. I think gun brokers got a lot of bad taste and a lot of people’s mouths. So we went with high bid. And I’m not sure if you’re familiar with that website. High bid is another nationally large online auction. We have everything here. We take all the photographs, we do the listing, we’ll do research. So, like you said, if it’s a wife that has a gun collection from her husband, by the way, we see this all the time.
David: That is probably one of the more common. Why we get collections is inherited, so they don’t know what the true value of the gun is. We do all the research that we can. We go back to them with the prices that we would recommend, and then they sign off on it and approve it. We did implement a new rule as of January this year, though, because some of the items on our auction have been up for quite a while and the customers don’t want to come down on the price. We did implement a new rule after three auctions. If your item hasn’t gone, the reserve dollar amount goes down 10% and it’ll go down 10% until it goes, or they can come back and pick it up for a fee. Setting up this auction is no easy task. There’s a lot of work involved on our end and expenses, and we pay to advertise for it. And then also we’re advertising with our YouTube channel, email newsletters, all of that. A lot of work goes into it on our end, too, because the more money they make, the more money we make.
Wade: I think of it almost like a furniture store, right? Once you have a brick and mortar up and running, then you can take digital space and say, okay, we have all this infrastructure already. We have the knowledge, we have the FFL. Why not add in this other very easy to offer for your business? Because that technology has changed to where there are sites like Hibbett or Gunbroker. And I think that’s a genius because even though it takes time, the startup for that isn’t as big because you have almost all the infrastructure already in place.
David: Yep, absolutely. And we’re already using cameras, so we’ve already set up with the equipment.
Wade: Well, and I think too is like people forget for FLS. Like you can offload all the background check when you ship a gun, like you offload all the background checks to where you’re shipping it to. Like that’s the whole point of the FFL. So from a transaction perspective of sending it somewhere. Either you’re going to sell your guns locally or sell them online or whatever. You’re offloading the risk of the background check when you send it somewhere. So I think people don’t think that through because that’s a really big deal.
David: And where we’re at here in Wisconsin, we’re a constitutional state, so we can do private sales. A lot of the times the people that are coming to us with the inheritance, like guns, aren’t their thing. They’re not sure about any laws whatsoever. They even come to us and go, where do I register it? Like Wisconsin doesn’t have a gun registry. You don’t have to go register it anywhere. You own it. It’s in your possession. It is in your name. A lot of them can’t comprehend that because media has lied to them. But then they get a nice sense of relief that we’ll handle all of that. And they know no matter what, it’s getting a background check completed. In fact, this is kind of a goofy rule, but the ATF, I can understand why they do it, but the ATF requires that any gun that comes in on consignment, if it goes back to the person that brought it in, the person has to complete a background check. And that’s if a gun comes in for service. The guy who dropped it off here. Here you go. Guns back to you. No background check. Not a problem. But for consignment. I can understand it because some of the times it’s court ordered. So we’ve had that in the past where people had to surrender their firearms. And so they come to us and then we have to write out a basically a bill of sale, but that we have possession of the firearms and they don’t, but they still own them. So they’re bringing them to us to have us sell them for them. So they don’t want to do that with the come in with the law enforcement officer, hand it over. And then the next day they come back to pick it up. So ATF is going to require a background check for probably that reason specifically. But for the most part, anybody that comes and drops it off, we don’t really have that problem. So it usually goes. But if they come back and pick it up. These people typically don’t have problems passing a background check.
Wade: I was living in California for a long time and then I moved to Virginia. It was so great in Virginia. The process for getting a firearm versus the process in California. People are nervous about that whole like you said, the media has put this thing in their mind like, oh, you have to be nervous for every single piece of the process. And it’s not as scary as people think it is. Absolutely. So what do you see for the plan for the business for the next 2 to 5 years? Right. Are you just kind of stay pat where you’re at or are you going to is there anything you want to expand into because you’re doing you know, you’re doing Cerakote gunsmithing the auction. That’s a lot on your plate. You see going more online to a different location. What’s your plan for the next few years?
David: The YouTube channel itself is opening a lot of doors for us. Doors I never even knew existed. So we’re collabing with other shops. We might be teaming up with some other YouTubers to create new channels. We plan on attending more events. Our YouTube channel gets us in as media and that blows my mind. Maybe it hurts your feelings a little bit because you’re legitimate and you’re an actual writer.
Wade: No, it doesn’t hurt me at all. I’m more. The more people creating, the better, right?
David: And so it just it’s funny to me so I can get into these events and apply for a media badge. And the other big aspect of a successful YouTube channel are brand opportunities, working with major manufacturers and other brands. So bringing those brands here to our shop, we hope to get in a wider variety of inventory of at least, you know, product. That’s probably one of the hardest thing is being the owner and being the buyer and trying to select the actual products that you think people are going to want. But when you can get these brands in where they send you a product to test and review on your channel, that’s going to be a great litmus test for us to go, oh, we had a great interaction about this product. We should get that into the shop. We’re going to utilize that a little more. We’re going to be working on more brand deals, more opportunities for collabs with other channels. And right now I’m going to look into getting our SOT. So then we could look at getting suppressors in the shop. That’s probably the number one product we get asked for on a daily basis, and unfortunately we do not right now. It’s probably like me being back at the beginning of applying for the FFL. The process, I’m not familiar with it, so I’m just not sure about it. So I want to do more research and see if that’s a good fit for us. But suppressors would probably be the next added service, because we’d have to take fingerprints and photos and submit all that proper paperwork. So that would probably be the next big step. But we’re just still trying to navigate day to day business. As you know, we ride the waves of the gun industry. Like I say, it’s soft right now, so we don’t want to go put a lot of money into inventory if it’s not going to go. So we just got to be smart about it.
Wade: Well, and suppressor I think is a growth industry because a lot of people, a lot more manufacturers are getting into it, so there’s a lot more options, but the approval time is coming way down. I mean, it used to be you have to have to wait forever to get us across. Now some people are getting them extremely fast.
David: So well, and even getting customers coming into us that already have an existing suppressor and they want it coated because Cerakote is a phenomenal product, because it’s it gets better the hotter it gets. Most guys want to get their suppressor coated and we’re like, if you can stand there as we do it, we’ll do it for you. But you know, we’re talking hours and that’s just not something we can do right now. So even from a service aspect of getting them coated, it would open a lot for us if we had the SOT.
Wade: Got it. Well that’s exciting man. At least you have a next step and you’re going through it. And that’s awesome. So where do people find you? What’s your YouTube channel name? How can they email you if they want to talk to you about your content or anything else? Our auctions run us through how people can find you.
David: Sure. So YouTube, I will say, because I know this video is going to go up on YouTube, so I’d be a little worried about giving the full web address, but if you do find us on YouTube, it would be D’Boss firearms. So D ‘ Boss space firearms. You would find us the exact same way across all the socials. There is no weird underscores or spaces you would find us as the D’Boss. Firearms. If you go to any of our videos on our YouTube channel, we have campsite links. Our link trees are on there, so you can click on any of those to get to any one of our websites or our affiliates.
Wade: Amazing. Well, listen, I’d love to have you back on the show and see how your social growth is going. I think you’re helping a lot of potential business owners and current business owners with your take and experience. Thank you so much for coming on the show today.
David: Absolutely. Thanks for having.
Wade: Me. Great to chat. Have a good.
Wade: One.
David: You too.
Wade: You’ve been listening to the Tactical Business Show by TacticalPay.com. Join us again next episode as we explore what it takes to be a business success in the firearms industry.